Dave is an avid gamer. He has recently ordered a new graphics card from an online store for the first time. The store just sent him a generic email thanking him for his purchase but didn’t send him a confirmation email, shipping details, and tracking information, but charged him for the purchase.
Imagine how anxious Dave must be when thinking about whether his purchase was genuine or whether he’s become a victim of a scam.
Dave is a figment of our imagination. But what he feels is exactly true for many people who don’t receive a confirmation email confirming their purchase.
In this guide, we will tell you what is a confirmation email and guide you about some tips and tricks that can help you write in writing them.
A confirmation email is an email that is sent to the customer at the time of the transaction to notify the status of the transaction, to inform if the transaction has been done or reversed, or it can simply be a thank you note to the customer for making a purchase. It usually informs customers that their order has been completed or paid for.
For example, after someone purchases a product, the brand would send them an order confirmation email informing them of the transaction details and thanking them for their purchase.
Confirmation emails can also be used in non-sale situations. For example, after someone subscribes to your mailing list, send them a welcome email that welcomes them to your list and thanks them for signing up. Or, after someone completes a form on your website, you might send them an email thanking them for their information and asking them to complete the rest of the form.
Confirmation emails are usually sent automatically by the platform that handles the transaction. However, you should always ensure that your customer receives confirmation emails correctly.
An email list subscription confirmation email is an automated email that verifies a user's subscription to a mailing list. After someone subscribes to a mailing list, they will receive an email requesting that the user confirm their subscription.
The message commonly contains instructions on verifying the list membership, such as clicking on a link or replying 'Yes' to the message. Once complete, the subscriber is added to the mailing list and will start receiving messages sent out by the sender.
Order confirmation emails are automated emails sent to customers to confirm that their orders, including the payment and shipping details, have been received and processed. This email is a simple way of reassuring buyers that their orders have been placed and are managed efficiently by the retailer.
In addition, when combined with automated updates, it helps build customer trust in an online business's ability to deliver on promises made during checkout. For
A confirmation email sent to a customer to confirm their reservation or appointment is known as a booking confirmation email. Booking confirmation emails typically include details such as the item or service being booked, the date and time of the appointment, or the location of the service.
Booking confirmation emails can also include extra features, including systems that let clients make modifications if necessary and instructions on how to use the company's services. E.g., it can be a flight confirmation email or a restaurant reservation confirmation email.
Registration confirmation emails are sent to users when they register for an account on a website or other service. Generally, these emails confirm that the user has successfully created an account and include further instructions on using their new account. These emails can also provide valuable notations about what data has been stored in the account and any additional steps needed to ensure complete activation.Confirmation email for in-app actions:
Confirmation emails for in-app actions are emails sent to users when they complete a task or transaction within an application. These emails serve as a way of notifying the user that their action was successful or to
Confirmation in-app emails may include additional information regarding future tasks, such as entering shipping details or setting delivery times. By providing customers with this type of specific content, businesses can guide customers throughout the customer lifecycle journey and helps increase customers’ lifetime value.
Writing a confirmation email can be an integral part of many business processes. It assures the recipient that their request has been noted and taken care of. For example, write a confirmation email after someone applies for a job, registers for an event, or makes an online purchase.
Here are the basic steps to follow when writing a confirmation email:
Start your email with a personalized tone to address them personally and give them a sense of worth. Your email should not include irrelevant information and lengthy details that has more possibility of not being read or, in many cases landing in the spam folder.
Short and straightforward emails convey your message more quickly, clearly, and intuitively to the customer. Also, people tend to need more time to read lengthier emails and may need help finding value in them.
In your message, include your company’s contact information, logo, and essential information about the transaction, such as dates, services sought, payment details, etc.
The customer may not remember much about your brand the next time he thinks about it, but he indeed will have an image of your logo. Branding help you better engage with customers and gives a professional look to your email.
Most people use their mobile phones more than their laptops or desktop computers, so many of your emails would be seen on a mobile phone. Make sure that you make your email templates mobile-friendly. Yyour template should be clear and concise so that customers understand the purpose of your email in less time at the convenience of their phone.
Most people shop online and order from their phone and see your order confirmation email, a shipping confirmation email, or email in case of successful payment on their phone the very moment they place their order. Concise and valuable information should be there so it takes less space to display and is mobile-friendly.
The purpose of a CTA is to persuade consumers to take actions that result in a transaction. The CTA button should be clear, striking, and tough to miss. Your email without a CTA button is nothing.
Add a CTA button at the end of the email so that if your email is provoking enough, the customer performs a transaction at the very moment by clicking on your CTA.
You don’t need to go and write individual emails for every user that signs up for your product. You can be smart about it and automate your confirmation emails.
AppFlows email automation feature allows you to build highly customized confirmation emails for your brand and users. Here’s how you can do it:
Being a low-code tool, you have to integrate AppFlows with your product with the help of your engineers.
Once AppFlows has successfully integrated with your product, you can start creating unlimited events.
After you have signed up for AppFlows, you can create your custom confirmation email workflow.
Start by choosing a campaign type from the dashboard.
Choose “Automation” from the campaign types. Afterward, you will be directed to our pre-built recipes section. From here, you can either choose a pre-built order confirmation recipe or build your confirmation email workflow.
If you choose a pre-built recipe, you can also customize the automation trigger.
After setting up your trigger, you can create your automation. Our pre-built automation looks something like this:
In the automation builder, you can customize your emails, configure conditions, and customize timings to match your confirmation email campaign timings.
When writing a confirmation email, it’s essential to ensure that the subject line is clear, concise, and relevant to the email, so you don't miss the chance of getting landed in the inbox. Keeping the subject line short and to the point is also essential.
Subject lines that are too long or contain too much information can be complex for customers to read, and they may be more likely to ignore the email. Additionally, it’s important to avoid using too many exclamation points or other punctuation, as this can make the email seem too “spammy.”
Here are 23 subject line ideas for confirmation emails that you can use:
When writing a subject line for a confirmation email, it’s essential to make sure that it is clear, concise, and relevant to the email. The subject line should include the name of the company and the purpose of the email, such as “[Company Name] Your Order Is Confirmed” or “[Company Name] Welcome To Our Newsletter.”
Now that we have a detailed overview of how confirmation emails work let's look into some examples of confirmation email templates. Here are 15 examples of confirmation emails that you can use as a reference when writing your confirmation emails:
Emails confirming a user's subscription to a mailing list are known as subscription confirmation emails. When they join an email list, the user will be sent an email asking them to confirm their subscription.
For Example:
(Name), Your Subscription Is Confirmed
Dear John,
Thank you for subscribing to [Company Name]. Your subscription is active, and you will receive our emails soon.
To get started, we have sent you a welcome video that explains what to expect from our products. Feel free to contact us if you have any questions.
Below is an example of an email list subscription confirmation email:
Once a customer orders online, order confirmation emails are sent to customers confirming their order status. At times, due to technical errors or system delays, orders are processed at a later time. Order confirmation emails let customers know if there is a delay or if the order has been canceled or processed in most cases. For example, customers ordering online from Amazon or their app receive a confirmation email instantly in case of a transaction or an order cancellation.
Here’s an example of an order confirmation email:
Subject: Your Order Is Ready
Dear [Name],
Thank you for your order with [Company Name]. Your order has been processed and is now ready to be shipped. You will receive an email with a tracking number shortly.
We hope you are satisfied with your purchase and look forward to hearing your feedback.
Thank you for choosing (Company Name)
Sincerely, (Company Name)
Booking confirmation emails are sent after a customer has requested a service, such as a hotel or a movie booking. These emails may include information about the service or a link to a scheduling page.
An example of a booking confirmation email is as follows:
Subject: Your Booking Has Been Confirmed
Dear Customer,
Thank you for requesting a booking with [Company Name]. Your request has been received, and we will be in touch shortly to confirm a time and date for your service.
If you have any questions, please don’t hesitate to contact us. We’re here to help.
Thank you for choosing [Company Name]
Sincerely, [Company Name]
Registration confirmation emails are sent after a customer has signed up for an account, and these emails may include a link to a welcome page.
Following is an example of a registration confirmation email:
Subject: Your Account Has Been Activated
Dear [Name],
Thank you for signing up for [Company Name]. Your account has been activated, and you can now log in and use our services.
If you have any questions, please don’t hesitate to contact us. We’re here to help.
Welcome to (Company Name)
Sincerely, (Company Name)
After you’ve placed your order, companies send out shipping emails containing necessary information about the shipment and the expected delivery date. This informs the customer about what date their order is arriving and also a proof of receipt of the order.
Below is an example of a shipping confirmation email:
Subject: Your Purchase Is On Its Way
Dear Customer,
Thank you for your purchase with [Company Name]. Your order is being shipped today and you will receive an email with a tracking number shortly.
If you have any questions, please don’t hesitate to contact us. We’re here to help.
Thank you for choosing (Company Name)
Sincerely, (Company Name)
When a customer completes their order, companies send order processing emails to the customers. This email lets you know the status of your order, the expected delivery date, and other necessary information.
Here’s an example of an order-processing email with an example of the template for the email:
Subject: Your Order Has Been Processed
Dear [Name],
Thank you for your order with [Company Name]. Your order has been processed and is being shipped to you today. You will receive an email with a tracking number once your order has shipped.
We hope you are satisfied with your purchase and look forward to hearing your feedback.
Thank you for choosing [Company Name]
Sincerely, [Company Name]
At time of signing up for a service or creating an account on a social media platform, companies send out an account activation email that confirms that their account has been activated. Account activation emails usually contain an activation link that leads to the main website or app.
Below is an example of an account activation email followed by an example of the template
Subject: Your Account Has Been Activated
Dear [Name],
Thank you for signing up for [Company Name]. Your account has been activated, and you can now log in and use our services.
If you have any questions, please don’t hesitate to contact us. We’re here to help.
Welcome to [Company Name]
Sincerely, [Company Name]
After a service has been confirmed, service confirmation emails are sent to customers. To double-check with the customers that the service has been activated and to know if the customer faces any problems during the process of confirmation of service.
Subject: Thank you for Booking. Your Service has been confirmed.
Dear [Name],
Thank you for requesting service with [Company Name]. Your request has been received, and we will be in touch shortly to confirm a time and date for your service.
If you have any questions, please don’t hesitate to contact us. We’re here to help.
Thank you for choosing [Company Name]
Sincerely, [Company Name]
When a specific user opts to subscribe to a company’s mailing list, companies send out emails to reassure that the users have subscribed to the newsletter or your promotional emails. These emails usually contain a confirm subscription button that enables your subscription. This is to double-check that the user trying to subscribe is a real user, not a bot.
Subject: You’re Almost There!
Dear [Name],
Thank you for signing up for [Company Name]. You are just a few steps away from activating your account to start using our services.
We hope you enjoy using our services and look forward to hearing your feedback.
You’re all set!
Sincerely,
[Company Name]
Once you receive the order you placed, you’ll receive an email confirming the order's delivery. This email will contain information about your ordered product and other specific details.
Look at this example of an order delivery email:
Subject: Your Order Has Been Delivered
Dear [Name],
Thank you for your order with [Company Name]. Your order has been delivered. Enjoy your purchase, and don't forget to shop again with us!
We hope you are satisfied with your purchase and look forward to hearing your feedback.
Thank you for choosing [Company Name]
Sincerely, [Company Name]
While activating an account or creating a new account, you need to confirm your email address to proceed. Email confirmation emails usually land when you sign up for a service and platform others to confirm your email address. Below is an example of an Email confirmation email:
Subject: Please confirm your email
Dear [Name],
Thank you for signing up with [Company Name].
Please confirm your email address to proceed with signing in.
If you have any questions, please don’t hesitate to contact us. We’re here to help.
Thank you for choosing [Company Name]
Sincerely,
[Company Name]
To restrict access to some of your apps across your devices, you must request the company to restrict access. As a reply, the company sends a confirmation email to change the desired access.
Here’s an example:
Subject: Parental Control Access
Dear [Name],
Thank you for subscribing to [Company Name]! Your limited access is now active, and you can limit users to use the app now.
Please visit this page we have prepared for you to get started. Feel free to contact us if you have any questions.
Thank you for choosing [Company Name]
Sincerely, [Company Name]
When you sign up for an event, the organizers send you back a confirmation email that contains details, time, day, and date of the event and requires confirmation from your side. A confirmation email can look like this.
Subject: Invitation to (Event Name)
Dear [Name],
Thank you for buying tickets for (Event Name)! Your seats are booked for the show scheduled on (Date/Time).
To confirm your presence, please click the button below, and remember to show this email at the time of your entry.
Thank you for choosing [Company Name]
Sincerely, [Company Name]
Confirmation emails are a need for every product, and when you automate them, you can ensure that your users remain informed of all their app activities and purchases. We hope that you find this guide insightful.
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Content writer by day and a book nerd by night, Ammar Mazhar has been writing for 3 years for B2B and B2C businesses. As a wordsmith, Ammar knows how to write SEO-optimized content that your users will find insightful, igniting results for your business.
Ammar Mazhar
August 1, 2022
Ammar Mazhar
August 1, 2022
Ammar Mazhar
August 1, 2022
